Here is all 15 sections you know. You may have read my article or profile boosters, if so you skip this and go to samples.
To make your LinkedIn profile a success, you have to put relevant info in each section LinkedIn offers. It is painful for me while reviewing profiles to find how people are wasting opportunity offered free by LinkedIn. I review daily average five profiles for a LinkedIn pilot program to review active job seekers profile.
The LinkedIn profile has 15 sections/features.
1. Cover Image
2. Your photograph
5. Your current position
9. Past Position/Experience
Above is a blank profile. Let us take each section how best you can use it
A cover is the best tool to brand you. You start your branding with a message on the cover image. You can make it at canva.com for free with their LinkedIn cover template. Do it.
I suggest in this age of hash tags put few relevant words in the image. Like,
If you are a cinematographer “Inspiring Videos.”
If you are sales job seeker words relevant to your job “Sales Achiever.”
You must put a photo for your profile. I come across many who do not have a photo. The first impression visitor will have is through a photo. A smiling photo is good for LinkedIn. Put a formal smiling photo. Make sure it is properly centered, and your face is clear without any shadow.
It is better not to use your creativity for a photo. I will tell where to be creative. Working photo, candid photo, sports photo, etc. are good but not as a LinkedIn profile picture. LinkedIn is a professional’s network. Simple is In.
No need to say anything I believe you will put your name correctly.
The headline is the most responsible for the success of your profile among four important sections. Other three are a cover, photo, and summary.
The headlines are to compel people to read further. It depends on the goal and what one wants from the communication he intends to convey.
Your headline must tell WHAT you do and contribute? If you give a result of the service, it will be better. The Headline is 80% responsible for a reading of your profile. You must put a compelling headline.
Example: If you seek an IT job actively I put a headline to get attention,
“Add a versatile boss’s favorites DATA wizard to your TEAM.”
Please put a compelling headline.
You should put your position. People connect with a position, so you put your current position. What you do.
You must put your degree and university. Tell them all. People connect with colleges and universities.
Put your city, town, and state. People always connect with places.
The summary is the second most important section of the LinkedIn profile.
I wonder why people are not using the summary to the fullest. You can say many things. You have 2000 characters; you must use it entirely.
The summary is to sell. You must project ‘You are the best.’
Remember you have a purpose for a profile. As a professional, a freelancer, a job seeker your summary must convince interested people to call you. You should tell what you give
1. To the companies, you aspire for employment. What you will contribute to the company you want a job and work.
2. Tell prospects the benefits of your service.
I say one success story of a problem solved. Success and results always loved by people. This summary depends on your objectives.
You must say your successes, results, money saved, cost reduced, staff hours reduced, problem solved, initiatives, etc. See people are interested in results, action takers, and doers.
I always have
3. Branding Statement
Your profile summary should have branding statement. It should read like it fulfills prospects need.
A freelancer you tell what you give and how it benefits your prospects.
I provide an example for a job seeker, swipe and create your useful summary.
Branding statement for a job seeker summary - senior level - VP and above:
I work with people and build teams to achieve results that were never expected by the company. Healthcare is a focus of my efforts and gets success.
• 19 years senior executive in multinational companies - The turnaround of four companies.
• Identify key business trends, opportunities, and issues.
• Implement and maintain a system of adequate internal controls and procedures that are efficient and properly segregated to safeguard the company’s assets.
• Identify and implement profit opportunities through LEAN methodology.
I use few bullets and branding statement in summary. Each summary is unique.
I ask a lot of info from you before I write any summary.
I will say
1. What you can contribute
2. How you did similar jobs with your experience
3. How successful you are in those functions
Remember summary is a prime estate. You have 2000 characters. Take advantage, use it entirely. Let it work for you. It’s free.
This section is significant, particularly for job seekers. Most a vast majority put a list of experiences. Few put bullets also.
It is not enough, to get most out of your profile, you should be creative. Listing experience will not interest people to call you.
You have to interest them. I give one example, to swipe. Your profile is an extension of your resume. Your experience is the most important to know you, so make it interesting. And you must give results because performance will convince people interested in you.
A story is the best way to tell your experience. You will see example in the book.
You should select the industry you like while creating a profile. You can change it anytime.
Skill is most ignored feature by professionals but it is an important factor. Interested people won’t read your profile they comb it. So pay attention to small things.
Three skills with highest endorsements will show, and you can choose it. Put skills relevant to you. No need to have a large number of skills listed and no endorsements for most of it.
You have to try for it, request your clients.
You can put training, a program leading to certification you can mention if you are pursuing. Follw book instructions for this and recommendations.
You should do same as I said in certification.
Interest section shows in your profile is automatically created by system. It is according your LinkedIn behavior.
You like something, comment anywhere, and searches on LinkedIn it may appear in interest. You can unfollow it, and it will disappear. Make sure you have important interests showing for your goal.
You take full advantage from your LinkedIn profile now. Will you save $10 for optimizing your profile?