Does Your LinkedIn Profile Gets You Leads?

If Not - Get A Lead Generating Profile

I review daily average five profiles for a LinkedIn pilot program to review profiles of active job seekers. LinkedIn offers 15 features and they are explained in detail. Let expert do it, because few features, you might not be using and most important features, headline and summary, you may not using correctly. Read even if you don't take my service you will get new prospective on profile.

Hi Mukesh,

Throughout the first 2 weeks of this pilot you have become a stand-out Career MVP Professional. Because of this we are offering the ability to review a bulk of profiles at one time (5-10 depending on your capacity). If you are interested and can still have them completed in a couple days let me know and we will assign you some. Thanks again!


Austin Leu-Edmister, Premium Career/ProFinder Engagement Specialist, LinkedIn - InMail

Here Is What You Need to Do with your LinkedIn Profile?

90% of profiles of job seekers is a list of education and experience and of businesses is are list of services.

Your profile must TALK Not STATE.


What interest you

You decide what you are doing with your profile.

Think what will interest you to read or look further if you check someone's profile.

You are on the profile page and under photo and name you read a headline. Here is one I copied from a random profile I visit to get a headline. I can assume the profile was open for new jobs.

"Senior Account Manager at Hanapin Marketing."

I see many have their position as a headline. Common among job seekers. Maybe HR pros advise. It's OK you say what you are.

I will put here a headline and never a position.

"Add an accountant who never misses a deadline, allow the budget to surpass and contribute profits with an innovative system to your TEAM."

I say what you will do for your prospect, which are a company, recruiter, hiring manager for a job seeker.

Decide what is good?

Only 10% use profile features correctly. I wish you are are not in 90% majority.

If you think this helps, then spend your time with me here. You will minimum double the impact of your profile if you do what I suggest. Yes, smart pros get it also done.

All 15 sections are explained with example for important one in detail.

You get your profile done

We write or tell what you do for all 15 sections of LinkedIn Profile. You will put it in your profile. We suggest free site and tool to use to make cover design and other needs if any. Every profile is different and has unique approach. 

Your profile will talk to your prospects if you are a professional or have a business and to recruiters and hiring managers if you want to advance your career.

Tell The Main Benefit Of Your Service or Product

For businesses and professionals, different objectives could be branding, sale, recruitment, etc. Your profile is an extension of your sales page. We will tell your prospects what your services or products are and what benefits they get.

Tell What The Company Will Get From You

If you seek a job, your profile is an extension of your resume. We will tell recruiters and hiring managers what you give them. What benefit they get from hiring you.

Sample of LinkedIn Profile that works

Freelance cinematographer's profile

We start as

“You win hearts and minds of your audience with my visuals at a cost you won’t believe.”

and tell one case with results.

Production Area Jobs

“Do you want The Boeing award for delivery excellence recipient in your production Team?”

Above is the first line for a production job seeker. And we put a story of how he handles one challenge, and it got him an award.

IT Jobs

“Does (Company Name) want a pro that runs Only SFT Netware Server in Arkansas? I am that Designer.”

It is followed by how he designed it. Work he put in, extra study, etc. It is an interesting story for a recruiter. When you say, success recruiter always listens and want to know more and call you for an interview.

We are a good story teller.

We know people find it difficult telling success. Most feel they have nothing worthwhile to say. The truth is everyone has good things to say. You think your work is normal and average and nothing to say about, but the same info is knowledge for others.

You know that famous beer story of Schlitz beer reached to the number one position in six months by simply telling the process of making beer in advertising. Everyone make the beer the same way, but Schlitz said it and people find value in information.

Best stories come from ordinary situations. We will dig out info develop a story and put it in your LinkedIn Profile. Prospects love successes, and they want to know more and contact you.

$99 for lead generating profile

Make My Profile ▹

To make your LinkedIn profile a success, you have to put relevant info in each section LinkedIn offers. It is painful for me while reviewing profiles to find how people are wasting opportunity offered free by LinkedIn. I review daily average five profiles for a LinkedIn pilot program to review active job seekers profile.

The LinkedIn profile has 15 sections/features.

1.   Cover Image

2.   Your photograph

3.   Name

4.   Headline

5.   Your current position

6.   Education

7.   Location

8.   Summary

9.   Past Position/Experience

10.   Industry

11.   Skills

12.   Recommendations

13.   Certification

14.   Projects

15.   Interests

Above is a blank profile. Let us take each section how best you can use it

Cover Image

A cover is the best tool to brand you. You start your branding with a message on the cover image. You can make it at for free with their LinkedIn cover template. Do it.

I suggest in this age of hash tags put few relevant words in the image. Like,

If you are a cinematographer “Inspiring Videos.”

If you are sales job seeker words relevant to your job “Sales Achiever.”


You must put a photo for your profile. I come across many who do not have a photo. The first impression visitor will have is through a photo. A smiling photo is good for LinkedIn. Put a formal smiling photo. Make sure it is properly centered, and your face is clear without any shadow.

It is better not to use your creativity for a photo. I will tell where to be creative. Working photo, candid photo, sports photo, etc. are good but not as a LinkedIn profile picture. LinkedIn is a professional’s network. Simple is In.


No need to say anything I believe you will put your name correctly.


The headline is the most responsible for the success of your profile among four important sections. Other three are a cover, photo, and summary.

The headlines are to compel people to read further. It depends on the goal and what one wants from the communication he intends to convey.

Your headline must tell WHAT you do and contribute? If you give a result of the service, it will be better. The Headline is 80% responsible for a reading of your profile. You must put a compelling headline.

Example: If you seek an IT job actively I put a headline to get attention,

“Add a versatile boss’s favorites DATA wizard to your TEAM.”

Please put a compelling headline.

Current Position

You should put your position. People connect with a position, so you put your current position. What you do.


You must put your degree and university. Tell them all. People connect with colleges and universities.


Put your city, town, and state. People always connect with places.


The summary is the second most important section of the LinkedIn profile.

I wonder why people are not using the summary to the fullest. You can say many things. You have 2000 characters; you must use it entirely.

The summary is to sell. You must project ‘You are the best.’

Remember you have a purpose for a profile. As a professional, a freelancer, a job seeker your summary must convince interested people to call you. You should tell what you give

1.   To the companies, you aspire for employment. What you will contribute to the company you want a job and work.

2.   Tell prospects the benefits of your service.

I say one success story of a problem solved. Success and results always loved by people. This summary depends on your objectives.

You must say your successes, results, money saved, cost reduced, staff hours reduced, problem solved, initiatives, etc. See people are interested in results, action takers, and doers.

I always have

1.    Headline

2.    Story

3.    Branding Statement

Your profile summary should have branding statement. It should read like it fulfills prospects need.

A freelancer you tell what you give and how it benefits your prospects.

I provide an example for a job seeker, swipe and create your useful summary.

Branding Statement


Branding statement for a job seeker summary - senior level - VP and above:

•   19 years senior executive in multinational companies - The turnaround of four companies.

•   Identify key business trends, opportunities, and issues.

•   Implement and maintain a system of adequate internal controls and procedures that are efficient and properly segregated to safeguard the company’s assets.

•   Identify and implement profit opportunities through LEAN methodology.

I work with people and build teams to achieve results that were never expected by the company. Healthcare is a focus of my efforts and gets success.


Branding statement for an accounting job seeker

•   Master of Science Accounting.

•   Six years all-round accounting experience.

•   Expert in Excel, Word, Access, and Outlook

Doing accounting functions account receivable, payroll, billing, financial reporting, general ledger, account reconciliation pushed me to do my master in accounting.


I use few bullets and branding statement in summary. Each summary is unique.

I ask a lot of info from you before I write any summary.

I will say

1.    What you can contribute

2.    How you did similar jobs with your experience

3.    How successful you are in those functions

Remember summary is a prime estate. You have 2000 characters. Take advantage, use it entirely. Let it work for you. It’s free.

Past Position/Experience

This section is significant, particularly for job seekers. Most a vast majority put a list of experiences. Few put bullets also.

It is not enough, to get most out of your profile, you should be creative. Listing experience will not interest people to call you.

You have to interest them. I give one example, to swipe. Your profile is an extension of your resume. Your experience is the most important to know you, so make it interesting. And you must give results because performance will convince people interested in you.

A story is the best way to tell your experience. See how I did it for a sale and marketing pro and use it.

My 110%+ Goals Story: Cox Communications – Oklahoma City, Ok Account Manager 9/2013-5/2014

I am an aggressive seller and had goals in mind. To reach "Winner's Circle" I had to average 110% to goal throughout the year to be eligible for the Award, and that was not always easy due to the competition. What I did differently? I did lots of secret shopping on the competitors such as DirecTV, Dish Network, and AT&T to strategize my sales technique. That made me trainer also.

•   Responsible for the development and facilitation of various training topics for 20+ stores to ensure complete knowledge of products, services, and independent associate development. I Gave sales training to all levels of employees.

•   Responsible for prioritizing, identifying, and publishing the marketing and educational content with all staff member associated one on one.

•   Provide work direction and coaching to employees for career/personal development.

•   Handle day-to-day relationship management, cold calling, outside prospecting, and maintenance of clients.

•   Responsible for building customer relations.

•   Meet and exceed sales goal.


Do you feel the difference between your list and Story?

Do you think the story will make a difference?

People will notice you differently.

You want to see how profile look when you do all this. See my profile.


You should select the industry you like while creating a profile. You can change it anytime.


Skill is most ignored feature by professionals but it is an important factor. Interested people won’t read your profile they comb it. So pay attention to small things.

Three skills with highest endorsements will show, and you can choose it. Put skills relevant to you. No need to have a large number of skills listed and no endorsements for most of it.


The recommendation you get over time. Try for it, request your clients.


People keep this section empty. It is better not keep any section empty. You can put training, a program leading to certification you can mention if you are pursuing.


You should do same as I said in certification.


Interest section shows in your profile for which you hardly did anything. It is according your LinkedIn behavior. But you can manage it and you should.

It shows in your interest when you like something, comment anywhere, and searches on LinkedIn it may show as interest. You can unfollow it, and it will disappear. Make sure you have important interests showing for your goal.

You take full advantage from your LinkedIn profile now. $99 get you lead getting profile. Let me optimize your profile.

Make My Profile ▹